Believing that people want to pay for my coaching

I realized that I love paying for coaching, it’s the best investment I ever made.
When it comes to people wanting to pay ME for MY COACHING, my brain goes “they won’t!”
I dug a bit into this and discovered that in the past, I had no problem being paid by companies/firms because it wasn’t 1 single person, 1 single person’s salary!
I think that this is tightened to being afraid that someone would invest their money and not get the result that they want…? As I’m 100% sure that when I invest in coaching that I’ll create the results for myself!
Interesting, but I’m a bit stuck!
Would appreciate some guidance! 🙂

Thank you!!!!