Candle business

Trying to figure out the possibility formula, niche and market.

I feel like this is so hard for me to follow allow with the niche worksheet for example. I get stuck at the very first question.

I feel like people buy candles because they simply enjoy them or how they look. I’m feeling stupid and like I went into the wrong business. In my mind,  it’s like you should have done something that truly serves people or fixes problems in their lives.