Clarity on business goals

I’m having trouble getting clarity on my business goals.

I am solo aesthetician and have a product line. I’d like to expand my product line. I’d also like to possibly hire someone eventually to take over my clients.

But where do I start? I am so inconsistent on social media and sometimes I feel like I’m getting nowhere. I spend way more time working on clients than I do promoting my product line, online.

How can I find more clarity using the tools in scholars?