Facebook Ads/Funnels for Products?

Hi Brooke,

Do you have any recommendations about how to design Facebook Ads and Funnels for products? I have an innovative idea for women’s fashion heels. Its a high heel that allows for the color and material to be changed to match or complement a woman’s outfit. I would like to run targeted FB ads and create a funnel but I don’t know anything about how to go about doing it. I’m also wondering if we should focus on Facebook (because of their powerful ad targeting platform) or Instagram (because its becoming more popular especially for fashion?)