Personal branding

I understand that personal branding is important as an entrepreneur. At least that is what the books say! I’ve been exploring this idea and reading on various tactics. I have come to the conclusion that I pretty much just have to pick tactics and do them (going for that B-). But, I am stuck on putting myself out there as brand.
A couple of models…
C- personal brand
T- any of me that I put out there is inadequate
F- exposed, just so exposed
A- stay in overwhelm around tactics and execute nothing
R- Business does not grow

C- entrepreneurship
T- without a personal brand I’ll never make the difference in the world I want to make
F- inadequate
A- keep consuming information on branding, but not doing anything
R- business failure to thrive

There is so much fear there.