Using scarcity as a marketing tactic

Hi Brooke,

As Scholars we want to foster in ourselves an abundance mindset. But if we’re also entrepreneurs or in the position of selling anything, creating scarcity around what we sell (enrollment closing soon, bonus for early sign ups etc.) is a very effective tactic.

How do you reconcile wanting to live from a place of abundance yet using this very human trait of FOMO in others?

Thank you for your thoughts.