$0 Progress

I started organic marketing my business (not a life coach) at the beginning of September. I had someone at the gym overhear what I was doing and was very interested, talking to me for 30 minutes about it, and wanting to pass it on to the leadership that makes the decisions. I also met with someone on Monday who was very impressed and wants to give my information to a professional sports team, but said that I likely wouldn’t hear from them until after the current season is over.
I am having the thought of, “this is working, BUT I haven’t actually made any sales yet so I’m not doing it right”. I get stuck in confusion and try to figure out what i am doing wrong, ultimately avoiding taking further marketing action. How do you appreciate/measure progress when your result is still $0?