Are Facebook Ads still Brooke’s #1 recommended way to reach new leads?

I’ve been watching the Entrepreneur videos and doing the exercises. Love this training – thank you!

I notice in the first Q&A video that Brooke recommends using Facebook Ads as the best way to grow your coaching business (once you have a freebie opt-in that converts). Id’ love to know if this is still the case? I used Facebook Ads some years back in a previous business and did well with them… but over time they became more costly until the cost per lead became prohibitive. I’ve heard others mention that they’ve had a similar experience. I’m not a fan of Facebook and reluctant to jump in again… but maybe this is a limiting belief of mine?? So are Facebook Ads still the best way to go? Thank you!