Believing people want me to coach them

I’ve done some work and pinpointed the thought I need to work on and am now working on believing that thought: people want me to coach them.

I’m trying to come up with a positive thought download from a place where I do believe that and am struggling to come up with many, so far I’ve got –

Everyone is looking for extra support in some areas of their lives
I’m a great coach who makes a real difference and people need and want this.

Neithe of them are creating much positive emotion for me, and I’m wondering how I can come up with some more ideas? Any thoughts?