Bolstering new belief about my coaching business — the class 4 rapids of misery


Hello again coaches!

I’m following up to the questions I posted a while back about my belief in my coaching offer vs. my really solid belief in my law practice offer. I got coached on this and have done several models and the Compelling Reason work from last week.

Here’s where I am now. I know that I need to do MUCH more of “tell people I’m a coach and make offers to help.”

UM 1
C: XYZ Lawyer Listserv rule says: no advertising your business to the entire XYZ Listserv. In-person networking events are canceled during COVID-19.
T: Finding coaching clients is hard and it’s going to take a long time.
F: Victimy.
A: Waffle on whether to start a Facebook group or Listserv of my own that doesn’t limit me, then spin back to worry about how the hell I’ll promote THAT. Tweak Facebook ads. Tweak landing page copy. Worry about whether I’ll get busted for putting a marketing tagline for my coaching business in my email signature. Efforts are a buckshot approach.
R: It’s confirmed; this is hard and is taking a long time.

UM2
C: Facebook ad account shows I spent $3400 YTD; have had 3 consults reach out from Facebook ads; one said no, one said yes but then said no; one is scheduled on Monday.
T: Getting coaching clients is hard, takes a long time and is financially risky.
F: Exasperated.
A: Tweak ads. Keep trying. Beat myself up for investing the money.
R: It’s hard, taking a long time and is costing $$$$.

I dug deeper into what model is making my law practice succeed so well. Here’s that one:

C: I have a law practice.
T: Clients just come out of the woodwork — without my doing anything but being exceptional and having THE solution for them.
F: Magnetic.
A: Have a website (with a blog that hasn’t been updated in over 12 months) and an advertising budget of $0. Call back only the people I want to help. Take their case, solve their problem.
R: Consistent flow of clients, favorable outcomes and money.

So, I definitely want to feel magnetic. that’s a powerful resource for me.

IM

C: XYZ Lawyer Listserv rule says: no advertising your business to the entire XYZ Listserv. In-person networking events are canceled during COVID-19.
T: I have THE solution, so clients find me no matter what rules or quarantines are in place.
F: Magnetic.
A: Have a website, and an advertising budget of $0. Clients find me, I help them. I show up as the life coach on the lawyer listservs and it is magnetic. I show up demonstrating the power of being a lawyer who gets coached. I initiate interesting discussions that inspire curiosity in others and they click on my website and reach out. I go answer questions on Quora, where the whole point is to be helpful instead of tiptoeing around it.
R: Consistent flow of clients, great results and money.

Ok, so I don’t consistently believe the T here. I think I have to do a whirlwind of stuff — I am literally driving myself nuts right now trying to figure out how to get my message out when there are fuddy-duddy Listserv police and no networking events.

I will add that all this pondering of my unintentional but very effective model in my law practice has created one of the biggest months ever in new business (!) it’s awesome — but now let’s rub this off onto the coaching practice too! It just makes me want to help other women lawyers more!