Building an Email List from Scratch

Hi Brooke and Coaches!

I am teaching 3 workshop this April and am promoting them across my blog and doing short videos on my social media (Facebook, Instagram and LinkedIn) and I do not have an email list yet. I have recorded a 10 minute Body Scan Meditation and was thinking of using this as a “Freebee.” I’ve already posted this to my blog a couple of times. Would this work as a good freebee? If so, how would I set this up on my website to start to collect? How does building an email list work?

I would like to invite people to my workshops and thought I could reach more people having an email list other than the typical Facebook invite.

Thank you so much!