Clarification Value Creation

I was watching the video of Brook ‘Value Creation’ in the program ‘How to be an entrepreneur’. I am not sure if I understood what she said around 18′ to the end.
Can you clarify, please? Is it specific to writers? Can you give another example?
I am leading workshops for children and don’t know what to put on the 6 main points and the other steps.

Thank you so much.