Coaching brand-new people

So far I’ve been offering my coaching program to people who are on my list and familiar with thought work through the podcast I’ve created.

This makes them more coachable than the average Jane because we have a basis of understanding and I know they are at least a little self aware.

If I want to broaden my base through Facebook ads and such, I may end up having conversations with people who are not yet familiar with the basic concepts of thought work, and then would be doing basic teaching around that.

Is it just a choice a coach can make to coach « advanced clients » versus « beginner self-improvers » ?

I feel very judgy writing this. Is that what strikes you too? Do I need to work on my thoughts about would be clients not yet familiar with my work? 😄

Thanks so much!