Coming back to the RESULT


I have created a strong offer, but I am struggling with staying focused on the result that my people want while working on my program. My brain likes to go off on the science that I find interesting but know that it is not valued by my audience. I am trying to ask myself better questions as I refine my messaging and coming back to my audience with what they value aka the result that they want. Here are some of the questions I am asking myself;
Is this clear for my audiences’ education level?
Is this concise? Do I have more information than is necessary for them to understand the message?
Is the information presented demonstrating the relation to the result that they want?

Do you have any other quality questions I can ask myself to continue to lead me to hone and stay on course with my message and the result my audience values?