Company Vision


I would love some help with clarity on my Company Vision statement. I am working through the fabulous “Entrepreneurial Management” program and have rewritten my company vision sentence about a dozen times. At first, I felt great about my stated vision of:

“To create a DEI (Diverse, Equitable & Inclusive) hub which empowers Adventurers, Storytellers and Dreamers to collaborate and support their BALs (Big Amazing Lives) sustainably with BACH (Balance, Abundance, Connection and Health).”

I imagine the way I use initialisms is not for everyone, but I like them as they are easy to remember and carry deeper meaning. So, the boiled-down sentence I was leaning towards was:

“To create a DEI hub which empowers Adventurers, Storytellers and Dreamers to collaborate and support their BALs sustainably with BACH.”

When I read this to my husband (who has essentially been my business advisor/financial backer for many years) he said what Brooke and Kris probably would have said: “If you are really making this a business, you need to have a financial goal.”

I laughed and cried inside at the same time. The financial part is always my biggest challenge. Mostly I struggle with giving myself permission to make money in my business instead of always working on a “jobby” (a hobby that looks like a job).

He also said that the BACH part was redundant if people are truly living their BAL.

So, I guess I am writing mostly because I need to state it out loud (to someone other than my sweetheart), but also to seek any support, feedback or coaching on this new company vision statement:

“We empower Adventurers, Storytellers and Dreamers to collaborate and sustainably support their fully present BALs through our DEI hub which generates $5 million+ in annual revenue.”

There, I said it! This scares the heck out of me. Not because I will fail, but because I might succeed!

Thanks for any feedback you can offer.