Competence and Incompetence

In the past imposter syndrome and self-doubt have gotten in the way of me taking action on my business. I KNOW now that I have knowledge and expertise to offer the creatives I work with and want to work with, and I want my desire to serve them to help guide me in making progress to get my mentoring, coaching and speaking services out there.

But this question of competence … imposter syndrome isn’t helpful, but isn’t recognising what you’re competent and incompetent at important?

I see individuals, including my own business coach, giving advice that I would say, in my professional opinion, is wrong. For example, encouraging a product-based business owner to make costly investments before understanding her market.

How do I reconcile my self-belief with the observation that there ARE people giving bad advice out there?
How do I know I’m not one of them?