Hi! I’m working towards a new business that is product based, I’ve identified today I’m feeling guilt about competing with the other two businesses that sell the same product (mine is a more premium/organic version). The thought is something like – I will be taking business/money away from them. My brain is struggling with any alternative thoughts to this one! And also some worry they will be angry, upset that I am starting up in a space they ‘invented’ with their product – like I’m copying or taking advantage of their idea and hard work . Aware I really need to run some models to clean this up, but would love any thoughts or guidance on this to get started – thanks!