So I want to create more clients. My niche right now is helping new coaches with impostor syndrome / thoughts of not enoughness.

I realized recently that I have been holding back a little bit on my content, not wanting to give it all away.

Do you recommend that I give away my BEST IP in the form of content (I use FB organic marketing only) and/or lead magnets so that I create way more interest and value, but risk my material to be taken/used by others?

I could choose to think that I am the apple tree and not the apples anyway, thus I am an infinite source of it, and that people do not have the level of understanding that I have, thus can’t do much with it anyway.

Your thoughts?