When creating a funnel for my target market, I offer an entry -level product (~$30) to begin the commitment process and provide them guidance on which program I offer will be right for them. My question is how do I look at whether or not they can afford my ~$500 signature program from the pipeline of ~$30 entry-level?
I struggle with the balance of knowing I’m offering what they need vs. not attracting the right people to my signature program.
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