In the ‘Formula for Value Creation’ video in the ‘How To Be An Entrepreneur’ Training, Brooke says to brainstorm everything you know about how to solve your target customer’s problem, and then distill that into 6 points.
My question is – are those 6 points the talking points you use to sell your solution, or the actual 6 points within the content you’re selling? I.E. if your solution is a course, would those 6 points be the talking points you use to sell your course, or the actual 6 modules within your course? It sounds to me like it’s the former, but wanted to confirm.