Over the last year, I’ve been experimenting with different business ideas to determine what I want to do. One of the ideas I tried was training women due to my corporate background who wanted to advance in their career. I tried a few things (webinars, live courses, etc.) and honestly, I didn’t get any clients. I gave up fairly quickly after doing surveys with my audience, and they said: “I love what you offer, but I don’t have the money.” Some recommended that I reach out to their HR department to ask them to pay for the training. It was a viable option, but I didn’t want to go down that route for several reasons and change my business model. I moved on from the women’s training.
Next, I tried web design, this time, I was able to find clients, make a little money, provide a valuable service, and was pleasantly surprised that I liked it. Prior, I had never designed a website for anyone but myself, but I was able to do it and do it well.
Lately, I’ve been experimenting with offering lead generation services to clients (strategy, funnels, optimizing FB ad campaigns). I’ve always had an interest in marketing, so I also put this on my list of business ideas. Again, this would be a new offering. I’ve done this successfully for myself in 2 businesses and helped one paying client set up a basic funnel. I’ve even been talking to one of my web design clients who’s interested in the service but not sure where it will go.
I would love your thoughts on all my experimentation over the last nine months. I feel like I’m over the women’s training. To be honest, I haven’t missed it. I realized that I like to be able to provide tangible results – website, leads, etc. and work with entrepreneurs who want and need help. My goal was to provide great value for great income. I feel this is a place for me to do that.
But I’ve been in this experimentation phase for the last nine months after “failing” to generate enough business to sell the women’s training program. I’ve learned so much about business and myself. Brooke always talks about narrowing focus and niches. Would you recommend I focus on the websites OR lead generation? Or should I do both since they do complement each other? I like them both, but I don’t want to spread myself too thin. Plus, I’m still very much in the learning phase of both.