Double your Business: Clarification on Offers

In the video, Brooke said she made 300k offers, but then said offers have to be something someone says yes or no to. So that is where I’m confused. I’m pretty certain she did not send 300k private messages. So is she counting how many people her ads hit ? So the ads would count even though we don’t really hear a direct “no” ?

Thank you in advance for the clarification.