Hi there, I am a weight loss coach and market myself to dentists. I’m having drama over my pricing. I am just completing an 8-week program for 8 clients. It was a combo of 1:1s with a weekly group coaching session too.
Before this 8 week program that I created, I had about 10 free clients. For the 8 week program, 5 out of the 8 were paid clients – which paid $500 to be part of the program. They all were made aware that I was valuing the 8 week program at $2800 (2k for the 1:1s and 800 for the group component). Yet, I was selling it for $500 because I wanted it to be a no brainer for them to sign on – as I would have still been ok seeing free clients. My goal was to get 4 paid clients, and I got 5. I was pretty excited.
This increased my belief that I could charge and that people would pay me. Also – it was the first time that I was having dentists as clients (which again, is my niche). After having worked with the 10 free clients, but BEFORE stating the 8 week program – I had decided that my package and price was going to be $4500 for 6 months. I had one consult with a prospective client and offered her this package. She said she’d try it on her own, and I didn’t coach her on this. Instead – I later reached out to her and offered her a spot in my 8 week program for $500 and she accepted. No other consults.
At this point – now that my 8 week program is coming to a close- I am planning for a 12-week program starting January (I’d prefer to stick with either 3 or 6 months as 8 weeks seems a bit short). The 12 week program is priced at $2500 with a 100% money back guarantee.
My “impossible goal” is to serve 10 people in this 12-week program. I have two people that have signed at this price (both dentists!) – both that signed and thought the price was reasonable. I am having some drama with the possibility that I won’t come close to 10 people due to the new price. All of the people in my 8 week program have been made aware of my 12 week program. One lady told me that she isn’t sure she will join due to money. So when I stop and ask myself what is the problem – I guess it is the thought “I may not have 10 people paying me.”
Here’s my models:
C) $2500 for 12 weeks
T) they might say NO because it is too much
A) have doubts about the pricing, be squeamish when talking about the program and cost because of a perception that they wont want to join because of the price, not fully show up as the best coach I can be because I am concerned with not adding enough value, doubting my skills and value as a coach
R) I might be automatically saying NO to myself? self -fulfilling prophecy? (not entirely clear on the result I create here). Fail to show up myself?
C) $2500 for 12 week program
T) I will serve the people that come and it will be great no matter how many there are
F) confident (peace)
A) show up the way i normally show up – with a message to deliver, no matter who is listening – not second guessing myself
R) showing up and serving for myself and everyone else (no matter the #)
((I also have a T that even though I only have 2 people that have signed, I have made more $ than with the 8 week program coaching 8 people – and thats so crazy!))
It’s also worth noting that I am totally comfortable with the price of the 12 week package being at $2500. I have no doubt that I can deliver and OVERdeliver at this price. But where I have drama is on the thought that some other people will think it is too much. I guess I can’t make everyone happy and that there are people that will have thoughts on the price no matter what price it is! Ha! I think I answered my own question! Ok, looking forward to your response!