Facebook Ads vs remarketing ads (AA)

Hi! I have a dog photography business and for promotion I have done Facebook ads with good impressions, although no actual booking from the ads. My budget at the time is limited, perhaps $50 a month. Would it be better for promoting my business and potential clients to learn about me to do targeted Facebook ads to specific cities or should I invest in retargeting ads to remind those people that have already visited my site?

Thank you!