Facebook in the news and privacy issues

Hi there! With all the buzz about Facebook on the news the last couple weeks (at the time of this question it’s 4-9-18) do you still recommend Facebook Ads for marketing? It seems people may be giving less and less personal information because of the privacy violations and then – well – how can we pick the right demographic? Would advertising in Instagram be a better route to pursue? Life is always, if nothing else – changing.
Big thanks to you.