Finding my niche as an architect

I’ve been following the “Entrepreneur” course and just finished watching the “Creating value” video. I’m currently busy building my architecture company with my partner, we are both experienced designers. I think I know the answer already but I’m not sure in which box I should put the solution we offer our clients. We help our clients improving their real estate property by building something of value on it or transforming it for the better. Recently we’ve been looking into helping hotel owners getting more clients and better reviews by renovating their establishment. I wanna say that our offer creates more wealth. What do you think?

Thank you for your answer.