Get clearer on offer results

I’m in the first year of biz and I am a general life coach. No niche. My offer is 12 weeks of 1:1 coaching for $3k. I tailor the results that I offer my clients based on what they bring to the consult call. Most women who come to those calls are coaches who want to start their business of have been in business for a year or two and aren’t making any money. I signed 4 clients in the last 30 days which is amazing but my brain is also suddenly telling me that I need to get more clear on the results of my offer.

C: offer
T: the results aren’t clear enough
F: panic that I won’t sign more clients
A: avoid showing up on IG, spin in confusion about what to talk about, beat myself up for not having an answer
R: make fewer offers, sign fewer clients