I recently started a group and have signed two clients for it.  My goal is 5 clients by Wednesday—that’s when we start.  When I ask myself why the ones that want to sign up haven’t yet, something that keeps coming up is the price.  I haven’t listed it anywhere, and someone asked me how much it is, but I said that’s what I cover in the 1:1 free call to make sure that you’re a good fit for the group first.

My brain keeps saying they won’t get on a call if they don’t know the price first.  They want to know if they can afford it and that they won’t be wasting my or their time.  Do I believe this thought and post the price so they know ahead of time?  Or do I tell my brain to be quiet and keep believing that my people are coming?