Have my niche but they arent the ones paying…


I am a physician and have narrowed my niche to coaching premedical students through the medical school application process, and medical students through the process of choosing a specialty. The thing is the students themselves are most likely not paying for the coaching, and this will fall on their parents. How does this affect my marketing? I’d like to find a voice on social media that attracts the young students and makes me relatable and fun to follow and interact with but also need to appear professional and confident enough to the payers-the parents, that working with me will help their children get into medical school. I’m not sure who to focus on, the students or the parents? Thanks!