How do we use the model in business?

I understand there’s the try and try again idea, and how to overcome failure, etc. But how do we use the model to create money for ourselves if we don’t know the HOW (the actions to take that will create the result)? I want to be a coach helping entrepreneurs to make money by working on their belief and confidence, and that is vitally important, but once they have belief and confidence, then what? They’ll ask what to DO to make the money, and I won’t have that HOW (the actions to take)? What do I work on here?

I can say a whole bunch of things they could try and do, but it won’t necessarily be the thing they need to do. I’m so stuck on how I can have my niche be ‘helping entrepreneurs build confidence so they can make more money in their business’ and not have any HOWs.