How to get clients?

Hello wonderful coaches,

I am wondering if someone can help point out where I need to focus on in terms of gaining more clients. Currently I have ads running to my podcast and I email my list 3x/week (with an offer). However, I am not yet seeing the results in terms of consults. What else can I (or should I) be doing to grow my clientele? Do I need a freebie as well?

Thank you!