How to handle sales fluctuations?


Looking at my title makes me laugh. For sure you are going to tell me :”manage your thinking”…

But my problem is that is might be also a math pb. I am selling 1 coaching pgm and also 4 online courses..
But for no obvious reason I have some days with 4 ou 5 sales the same day and the following week, not a single one at all… With no change in my marketing… It’s not also linked to my email campaign because my last “4 sales in one day” happened to be outside of any email campaign… Nothing particular neither regarding my FB ads campaign…

I found NO mathematical explanation. Or I am blind to them… Which is not better😳…

Do you have any idea what can explain these fluctuations. Do you see this happening also for your coaches?

Thanks