I am stuck in my Business Launch.

Hi Brooke, I am a french girl who move to New-York City 3 years ago. I haven’t worked here since we moved and I have the urgent desire to create something and make money now. I have wroked since September to launch a lunch box delivery business for kids. I worked a lot on the brand, the website and everything that is more in my Background area ( communication and marketing ) but I am since procrastinating to really launch it. I was not able to find the right people to be surround myself with for the operational side of the business and I feel like I don’t have the skill set to make it the way I want it to be. Since I started working on it I have seen other companies emerge in the same area with the same offer and now I am telling myself that is too late. So some days I wake up and want to quit to do totally something else and some days I am motivated to give it a try and go but I keep running in place. Feeling stuck without knowing why or how to get over it. I mean I do know how to grow it but I feel like I maybe not sure that it is the right opportunity for me but on the other hand I don’t wanna quit because I already invested considerable time in it. I am having a hard time parsing wether I am just afraid to launch or if I have a legitimate reason not to continue. Some of the reasons/ excuses I am giving myself are that it’s a bigger more involved project that I really wanted, the margins are quite thin it would probably require significant upfront investment when I just wanted to build a life style business and have time for my kids.
Thanks and I look froward to hearing from you.