My niche is coaching special needs parents with education solutions. My business name I have Out of the Box Coaching and the slogan is for Creative Educational Solutions. My market will be just here in the Atlanta area to start off then I can expand areas. There is a huge need here. How would I best describe the niche? My solution to help them solve will be providing them with what schooling options are out there for them to consider. Then to help them have confidence in there decision making.