I’m an Entrepreneur but not a Coach

Hi Brooke, I’ve been in SCS for 3 months now and love it! Thank you!

I am a Franchise owner of a New Mover Marketing Advertising Business and have 2 franchises, one in Raleigh, NC and one in Fort Myers, Florida. My 2 year old business is growing and I’m doing well, gross revenue for year 2 is $175K, up 45% over 2016. But, it’s just me, phone calls and boots on the ground. I do have an appointment setter and the franchise supports me and fulfills my orders. I fly back and forth between the two areas. Most of my business is face to face, one at a time. I would like to capture more interest coming in to me, rather than making calls all the time.

My product/services are printed direct mail pieces, to new movers and demographically targeted people.
My target market is small business owners within 10 industries.

I would like to find a way to reach these business owners (let’s say Dentists for example), but I don’t really have a freebie, a podcast, webinars or the the other tools you recommend for coaches (since I’m not a coach). Our corporate business model is 10 appointments a week, call or walk in. Sell one or two out of 10.
Can you offer advise or point me in the right direction? Would you recommend FB marketing for me? Or something else? There has to be a better way than what I’m doing. Thanks, Brooke!