In what order do I start my business?

I’ve been doing all the work in being an entrepreneur and I got a little stuck on the value creation. You suggest Expert Secrets by Russell Brunson, which I bought and I’m reading. However, he says document all your learning in some way such as a podcast. I have created the outline for my coaching program, but now I feel stuck as to whether I should start a podcast first (I’ve been thinking about doing it anyway), or should I start promoting my product. I have a small following already, but the last two launches I’ve done have had zero sales. I’m planning on changing a little bit of it to attract more clients, but now my brain is going in circles trying to figure out which one to do first. Podcast or sell my program?