I’ve watched the Double Down your business calls a couple times now – amazing. I’m struggling with figuring out that irresistible thing that my target market would be willing to pay anything for. I have an online course that makes a daily meditation practice accessible so that students can create well being from within no matter what is going on their life. I think this sounds like I’m pitching too much of the ‘work’ and not enough of the end result. Yet when I try to describe the end result it is so deep and all encompassing I’m struggling to narrow it down to one irresistible statement. Suggestions on how to figure this out? Models to run?