Knowing what to do but still feeling Stuck

I finally figured out my niche. Nailed down my a flow or strategy of my programs and it feels amazing & exciting.  Then I get to content creation and I want to say F-it.  I don’t feel like there is a wrong or right way to produce content, but something is keeping me stalled here.

c – content
t – I don’t know what to post
f – anxious
a – still post but without CTA’s
r – not generating results

c – content
t – I don’t know if what I am posting is creating change or interest in me as a coach
f – low or deflated
a – still post
r – no further along to getting interest in working with me

How is it that I could be so excited about my programs and know its exactly what women need yet feel so trapped in creating content?