Making a more compelling offer – Double Your Business coaching

I was lucky enough to be pulled onto the Double Your Business coaching call last night, and I’ve been thinking a lot about the feedback Brooke gave me.  She explained how her videographer made their offer more compelling for her.

So I’ve been thinking about how I can make myself stand out from other content marketing writers.  I work with health and wellness companies, and I am also a dietitian.  I’ve been thinking of maybe creating a freebie PDF with information about connecting with their ideal market based on my experience working directly with patients and clients.  I was hoping to get some feedback like I did yesterday if that is getting specific and compelling enough to help me stand out.  Thanks!