Making offers to friends – need help getting out of my head

Hello! I finally got up the “courage” to put out my voice in the world, and made an offer about what value I want to bring to my audience (mastermind). People loved it, there was a lot of positive feedback and a lot of women reaching out to me saying – yes, that’s me! But as I engage in conversation with them, they stop engaging with me. Which overall is fine.
I’m stuck on the fact that many of these people are my friends and acquaintances. And feel lost at how to restart a conversation or relationship with them without there being that “elephant in a room” (mostly my elephant I guess…all the thoughts I am having about what they think of me!).