Making Offers

I have had a huge aha and noticed I have a lot of fear around making offers. It is not so much fear of rejection but rather fear around being able to deliver sufficient value and as a result I am getting stuck in creating content and then endless iterations to make it ‘perfect’ which intellectually I know is impossible and not making enough offers to help. I am new to coaching so I think I have an issue around confidence. I ask myself what is the worst that can happen and it seems for me it is someone asking for a refund or writing a negative review about my work. How can I move past this and have more confidence to make offers. I feel I am failing ahead of time. Who is making the offer – the boss / entrepreneur or the employee / technician? Thank you