Market research

Hi! I have a corporate background specialising in market research – online surveys, focus groups, in depth interviews etc. My impression is that Brooke’s approach is to test products and communication in the market rather than research and test ideas before they go to market…is that right? That approach seems to be working great! Im exploring starting my own business – do you think there is demand among coaches for a service that helps them design and implement surveys/ interviews with current or prospective clients? Or do you recommend in-market testing 😉