Marketing to Parents or Students?

Brooke, I’m coaching middle and high school kids who struggle with goal setting and time management (executive skills). I’m in the final phase of building my website but still unclear if I’m marketing to the parents or the teens. I’m currently thinking teens, and have added a page on my website for parents. However, I just participated in the SCS business Q&A and it was recommended that I market to the parents, obviously, the one’s paying. That makes a lot of sense. My thinking has been that once I have connected with a teen he will persuade his parents to pay for the coaching program. Your thoughts?