Marketing to people who can pay you

People talk a lot of making sure you choose an ideal client that can pay you.

I feel like my ideal client is who I was when I first wanted to lose weight but I wouldn’t have been able to pay for a coach then or even considered having a coach.

Is it just making sure your pitching to people who are in a similar place where I was but has the money to pay.

Also this is a very confusing topic because there are people who may not be able to pay but are willing to pay and do all they can because they love the transformation being offered.

Can you provide clarity?