Monthly Evaluation (part2)

1/ How did I create my 2 clients?

My T was: I wonder if I can enjoy my marketing and give value ahead of time to my people at the same time
My F was: curiosity
My A was: giving the most coaching I can give: clients emails, paid coaching sessions, free coaching sessions
My R was: 2 new clients

How can I create even more clients the next month?
My answer is: by giving even more coaching!

Can you give me some feedback here?

2/ I have been told by Kris Plachy during a coaching call that a membership is the hardest way to create a business harder than a program. Can you give me more information about why is that?