My model

C – My coaching business – 0 paying clients
T – People won’t pay for coaching
F – Defeated
A- look for evidence, make assumptions about other people, tell myself that they should really know about what coaching is before they sign up, think that it will take a lot of time, not make offers, not inspire myself, skip days at work
R – I don’t create opportunity for people to work with me. I don’t create the opportunity for myself.

Idk but the thought feels true. Like some people don’t have any idea about coaching and they don’t see really see the impact so I feel like they wouldn’t buy it because they don’t see the impact. Yes some people do but yeah my thought is people won’t pay or at least it’s hard?