My Niche


I’m having trouble narrowing down my niche. My brand is “Wannabe Balanced” which I love but I also feel like it’s extremely broad.

I love talking about finding balance and purpose in life. I used to be called the Wannabe Balanced MOM, but I removed mom because I didn’t want women who don’t have kids think that my content doesn’t apply to them.

I don’t talk a whole lot about parenting or motherhood, it’s just more about mindset and personal development. Is it better to keep the word mom because that narrows down my niche?