Narrowing my Niche – Yoga- 2


As I narrow my niche I am torn between two options.
1. I teach private virtual yoga classes to busy female executives when it fits their schedule. I provide them tools to manage stress and anxiety.

2. I teach private virtual yoga classes to the blind and visually impaired who want to be more physically active yet avoid the hassle of trying to navigate their way to a studio or gym.

In one of Brooke’s videos, she says pick what is easy for you (teaching yoga). But she also says pick who can pay you as the target market not necessarily your favorite group to work with. My assumption is that the female executives have the financial means to hire me. However, the Blind/Visually Impaired community is practically untapped in this market. Can I do both?

Any feedback on my two niche statements above is appreciated!