Need more information about the video ‘creating value’ in the entrepreneurship program


Hello,
I saw the video for the value creation.
Can you help me out with this please? I am not sure what I am supposed to do as there is no example in the video.
1 – Brainstorm = 6 main points
2- Take each point- expand
3- Intro
4- Conclusion
5- Edit
6- Design
What I am supposed to do? Can you give me examples?
Thank you.