Needing help with my offer

Hi! So I have a program that teaches healthcare professionals how to use Instagram to market their business and get new patients/increase profits in their business. I’m currently in the coach certification program, and am wondering how I could create an offer to somehow include both. Do I switch to a coaching business and just throw in the online course as a bonus? or do I add some type of coaching strategy into my online course? I don’t actually want to do coaching on social media… teaching yes, coaching no… but I do want to coach the same niche… which is healthcare professionals. I’m just not sure which way to go. Any advice would be so helpful!